Interview with Jasmine Lee

This conversation occurred last week between myself and Jasmine Lee, our contact personnel for US Sherpa. We discussed current products and hangtag displays, as well as our role as US Sherpa CAT members. This post is a somewhat transcribed excerpt of a lengthy conversation at Mr. Mikes Pizza.

Jasmine: These are product tags and catalogs from years past. As you can see, there are different paper types and styles of hang tag, for example two rectangular tags or a long wrap tag. They are the same display, just cut into pieces to hang specific products or wrapped around other goods as the long strip.

Connor: Is the style of paper important to you? I notice all tags have different paper depending on the year.

Jasmine: We currently use this glossy paper, and we are not a fan. It does not have a natural feel that embodies the company. However, everything in our company (including the paper and tags) come from Nepal, as Ongyel makes sure to give as much as possible back to his homeland and family.

Connor: The tags seem a little wordy, and while there's so much going on with this company that would appeal to consumers, would you be open to consolidating the tag?

Jasmine: There are certain things we need on the tag, such as the UPC code and logo. The product description is important, as well as things like mission statement and more. If there's any way you guys can shorten the mission statement and clean up the tag, by all means. Like I said, we will need to keep some information on the tag.

Connor: We will see what we can do about making the tag read better, and pop off shelves in an effective matter that better represents US Sherpa. Should we focus on printing onto the long strips or use the two hangtag style?

Jasmine: Our products sometimes get hung on shelves differently, for example some scarves and socks get the wraparound tag. We use the same tags and cut them into pieces to hang things like hats. The wraparound we have now is flawed, as you can see when it turns over the back of the tag reads upside down. It's easy to have these printed and cut them if need be, but we may be looking for a more universal tag.