1. Can you describe US Sherpa's brand identity?
Social responsibility, strong ties to the owner, his family, and the Nepalese people. Active outdoor brand with a wide variety of products, mountain climbing, OGE,
2. What is the mission of US Sherpa?
US Sherpa wants to support family members and help them open businesses, finance family in Nepal, finance international doctors, do good for the local and international community while sharing Nepalese culture.
3. What are your goals and expectations for this project?
Goals: increase web presence, build brand recognition, sales campaigns, community partnerships/ sponsorships, donations of products, charity,
4. What are some long-term goals of US Sherpa?
Unsure of main goals. One goal is to sponsor events and send buses to ski mountains.
5. How are you currently using social media? What are your goals through social media use?
Facebook, Instagram, Twitter, Weebly website: add local retailers. Not a huge presence, US Sherpa would like us to increase social media presence and improve their website.
6. What is your current hang tag/logo? What would you like to change about it?
Solution for slipper sock holder because a lot of retailers don’t like it.
Hangtag: US Sherpa bar code upc product name *color/style?
7. What other types of content are you looking for (blog posts, long form writing, tweets, photos. etc.)?
Everything
8. Who is your target audience?
8. Who is your target audience?
We do not know yet.
