1. Can you describe US Sherpa's brand identity?
2. What is the mission of US Sherpa?
3. What are your goals and expectations for this project?
4. What are some long-term goals for US Sherpa?
5. How are you currently using social media? What are your goals through social media use?
6. What is your current hang tag/logo? What would you like to change about it?
7. What other types of content are you looking for (blog posts, long form writing, tweets, photos. etc.)?
8. Who is your target audience?
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